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You've been eagerly waiting for news on this February IFB Conference and today's the big day. Our agenda for the entire two-day conference PLUS the full roster of panelists has just been announced. <\/strong>Like last year, we've got the fashion industry bloggers and influencers who will share how they grew their brands, started their business, what they've learned throughout their many years, and what they hope to see from you, the new blogging generation. The biggest difference this year? We've streamlined the panels, made them shorter but packed them with the panelists we know you will excited over. The Man Repeller! Susie Bubble! There all here, ready to talk and meet with you.<\/p>\n Let the IFBCON countdown begin! (And don't forget to get your tickets before they sell-out!<\/a>)<\/p>\n IFB Conference February 2013<\/strong><\/p>\n Altman Building, 135 W 18th St, New York, NY 10011<\/strong><\/p>\n 8:15am Doors Open & Registration<\/strong><\/span><\/p>\n 9:00am Welcome by Founder & CEO Jennine Jacob @thecoveted<\/em><\/strong><\/p>\n 9:10am Trailer Screening of famed fashion editor Diane Vreeland's Documentary, “Diane Vreeland: The Eye Has To Travel” <\/a><\/strong><\/strong><\/p>\n DIANA VREELAND: THE EYE HAS TO TRAVEL is an intimate portrait and a vibrant celebration of one of the most influential women of the 20th century, an enduring icon whose influence changed the face of fashion, beauty, art, publishing and culture forever. During her fifty year reign as the \u201cEmpress of Fashion,\u201d she launched Twiggy, advised Jackie O and was the editor of Harper\u2019s Bazaar for 25 years before becoming editor-in-chief of Vogue.<\/em><\/p>\n 9:15am Panel 1: Business in the First Year of Blogging brought to you by BESO<\/a><\/strong> Moderator: Hilary Rushford, Dean Street Society<\/a> @HilaryRushford<\/a> 10:10am Break<\/strong><\/p>\n 10:20am Elevating Influence: Content, Tools and Techniques that Drive Social Media Success brought to Glossi<\/a><\/strong> Moderator: Grace Atwood<\/a>, Stripes & Sequins<\/a> 11:15am Break<\/strong><\/p>\n 11:25am Catching Their Eye: What Do Brands Want from Bloggers brought to Bollare<\/a><\/strong> Moderator: Meg Biram<\/a>, @megbiram<\/a> 12:25pm Lunch<\/strong><\/p>\n 1:15pm Exclusive Clip of “Scatter My Ashes at Bergdorf's” Presented by Director Matthew Miele<\/strong> 1:25pm CEO TALK with Lisa Salzer, Founder of Lulu Frost, a jewelry brand founded in New York City in 2004. Blending antique, vintage and modern elements to reinvent timeless classics, Lisa will share her thoughts on growing her brand, creative innovation and the importance of entrepreneurship in today's fashion industry<\/strong>. 1:55pm Break<\/strong><\/p>\n 2:10pm Affiliate Marketing: The Essential Revenue Stream for Bloggers brought to you by Rakuten Linkshare<\/a><\/strong> Moderator: Justin Livingston, Scout Sixteen<\/a> @JustinLiv<\/a> 3:05pm Break<\/strong><\/p>\n 3:15pm Keeping it Fresh: The Secrets to Blogging Longevity brought to you by Stylehaul<\/a><\/strong> Moderator: Karen Blanchard, Where Did You Get That<\/a>, @KarenBritChic<\/a> 4:10pm Break<\/strong><\/p>\n 4:20pm The Evolution of Our Industry: What Does the Future Hold? Brought to you by PadSquad<\/a><\/strong> Moderator: Rachel Seville, Pizza Rulez<\/a> @resevillet<\/a> 5:15pm Break<\/strong><\/p>\n 5:25pm Keynote with Katia Beauchamp, Co-Founder and Co-CEO of BirchBox<\/a>. Innovator, business mogul, and trendsetter Katia Beauchamp has transformed the retail industry with Birchbox's leading discovery platform, proving that thinking outside of the box always pay off.<\/strong><\/p>\n 7:00pm Official IFBCON Afterparty at W New York Union Square, @whotelsnyc<\/a><\/strong> 8:30am Doors Open & Registration<\/strong><\/span><\/p>\n 9:15am Welcome by Founder & CEO Jennine Jacob @thecoveted<\/em><\/strong><\/p>\n 9:30am Workshop 1: How to take Great Photos For Your Blog brought to you by Lydia Hudgens<\/a><\/strong> 10:15am Break<\/strong><\/p>\n 10:25am Workshop 2: <\/strong>Law of Fashion: A Blogger's Guide to Copyright and Trademark Law brought to you by Nicole Sallie Franklin, esq,<\/strong> at Thread Conscious.<\/strong> 11:20am Break<\/strong><\/p>\n 11:30am Workshop 3: Affiliate Marketing Tutorial: How To Get the Most Out of Your Content brought to you by Rakuten Linkshare<\/a><\/strong> 12:25pm Lunch: Be sure to stop by the Fibi & Clo table and receive a free pair of snazzy sandals. Get there soon though, there are limited quantities on deck (only 100 available). 1:15pm CEO Talk with Warby Parker<\/a>‘s Co-Founder\/Co-CEO Neil Blumenthal 1:55pm Break<\/strong><\/strong><\/p>\n 2:05pm Workshop 4: Beyond Ads: New Ways to Monetize Your Site brought to you by Shop My Label<\/a><\/strong> 3:00pm Break<\/strong><\/strong><\/p>\n 3:10pm Workshop 5: Design and Monetize: Mastering Your Mobile Content brought to you by PadSquad<\/a><\/strong> 3:55pm Break<\/strong><\/p>\n 4:05pm Workshop 6: Taking Control: How to Pitch the brands You Want brought to you by Bollare <\/a><\/strong> 5:00pm Break<\/strong><\/p>\n 5:10pm Workshop 7: 5:10 Debunking SEO: What Fashion Bloggers Need to Know By Erika Miller<\/a> Also, if you are in town on Friday, February 8th and want to partake in a festive party with your fellow blogging pals, come on down to Schutz<\/a> and IFB's party! From 5-7pm we will be handing out $50 gift cards to all attendees too. Note: the Schutz party is open to IFBCON ticket purchasers only<\/strong>. Buy your tickets by filling out the form below!<\/p>\n Also, because we like to take care of our loyal IFBCON attendees, we have an exclusive offer for ticket holders.<\/strong> Take an exclusive 15% off your room at W New York \u2013 Union Square throughout February. Located at the intersection of uptown and downtown, enjoy easy access to The Altman Building, Lincoln Center, Milk Studios, and all your Fashion Week destinations, IFBCON attendees should definitely book your room at the W New York – Union Square.<\/p>\n Last but not least, we'll be kicking off fashion week with a cocktail party on Friday, February 8, 213 with Schutz Shoes<\/a>. Cocktails, shoes AND fashion bloggers?<\/strong> Sign us up. More details to come!<\/p>\n Buy your IFBCON tickets now and attend the ultimate fashion blogging event this February. Hurry, every IFB Conference has sold-out and we wouldn't you to be waiting out in the cold.<\/strong><\/p>\n Many thanks to our IFBCON sponsors who help make this extraordinary event possible! Booth sponsors: MailChimp<\/a>, Bare Minerals<\/a>, Frederic Fekkai<\/a>, Monster Products<\/a>, and Alex and Ani<\/a>. Panel sponsors: Beso<\/a>, Glossi, Bollare<\/a>, Linkshare<\/a>, StyleHaul<\/a>, PadSquad,<\/a> BlogLovin,<\/a> Fibi & Clo<\/a>. Gift-bag sponsors: Bare Minerals<\/a>, Tide<\/a>, Bollare<\/a>, NYX Cosmetics<\/a>, ghd North America<\/a>, Solutions That Stick<\/a>, People Style Watch Magazine<\/a>, Poppin<\/a>, Twistband<\/a>, Vaunte<\/a> and more to come.<\/em><\/p>\n![\"ifbcon](\"https:\/\/heartifb.com\/images\/ifbcon-header-announcement.jpg\")
<\/p>\nDay One, February 6, 2013<\/h4>\n
\nAll the highs and the lows of the first year of blogging will be discussed in this year\u2019s most personal and insightful panel. From personal experiences to tips on what new bloggers can expect, these panelists will talk about the reality of the first of blogging.<\/em><\/p>\n
\nDavid Weinrot, Beso<\/a> @Beso<\/a>
\nTina Craig, Bag Snob<\/a> @BagSnob<\/a>
\nPippa Lord, Sous Style<\/a> @SousStyle<\/a>
\nAmy Levin, College Fashionista @CFashionista<\/a>
\nZanita Morgan, Zanita @ZanitaZanita<\/a><\/p>\n
\nHow can you stand out amongst all the social media chatter? The top experts in the digital fashion field will share what works, what doesn\u2019t, and how to cultivate a loyal and engaged following without every losing your voice.<\/em><\/p>\n
\nDina Fierro, HL Group<\/a> @eye4style<\/a>
\nFelicia Walker Benson, ThisThatBeauty<\/a> @ThisThatBeauty
\nChristine Olsen, CFDA<\/a> @CFDA<\/a>
\nMatt Edelman, Glossi,<\/a> @Glossi<\/a>
\nBrian Difeo, Mobile Media Lab<\/a>, @bridif<\/a><\/p>\n
\nEvery blogger is trying to catch the eye of their favorite brands but what does it take to nab their attention? In today\u2019s competitive blogging landscape, it takes more than pretty pictures to become a brand-friendly blogger. Become the blogger brands want to work with after hearing our speaker\u2019s tricks and tips.<\/em><\/p>\n
\nAlle Fister, Principal at Bollare<\/a> @allefister<\/a>
\nLaura Ellner, On the Racks<\/a> @OntheRacks<\/a>
\nJulia Engel, Gal Meets Glam<\/a>, @GalMeetsGlam<\/a>
\nAra Katz, Beachmint<\/p>\n
\nIt\u2019s the most mythic of all American emporiums \u2013 and the scene of many an ultimate fashion fantasy. Now audiences get a rarified chance to peek behind the backroom doors and into the reality of the fascinating inner workings and fabulous untold stories from Bergdorf Goodman\u2019s iconic history in Scatter My Ashes at Bergdorf\u2019s.<\/em><\/p>\n
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\nYou\u2019ve got a loyal following, fantastic content but where\u2019s the money? See why affiliate marketing works for today\u2019s top bloggers and is one of the most profitable revenue streams for online fashion publishers.<\/em><\/p>\n
\nScott Allan, Rakuten Linkshare @LinkshareBlog<\/a>
\nAimee Song, Song of Style<\/a> @AimeeSong<\/a>
\nClaire Sulmers, Fashion Bomb Daily<\/a> @TheFashionBomb<\/a>
\nKristin Ess, The Beauty Department<\/a> @Kristin_Ess<\/a>\/ @TBDOfficial<\/a>
\nJoe Adolph, Nordstrom<\/a> @JoeAdolph<\/a><\/p>\n
\nThe true test of a blogger lies in her content. How can she push herself further? What can she do to evolve and avoid losing the blogging momentum? From bloggers to editors, these panelist will share what they\u2019ve learned throughout the years and how they\u2019ve made their content sticky.<\/em><\/p>\n
\nStephanie Horbaczewski, StyleHaul,<\/a> @StyleHaulYT<\/a>
\nSusie Lau, Style Bubble @StyleBubble<\/a>
\nJeannine Morris, Beauty Sweet Spot<\/a> @BeautySweetSpot
\nLeandra Medine, the Man Repeller<\/a> @ManRepeller
\nAndrea Lavinthal, People Style Watch<\/a> @stylewatchmag<\/a>
\nGeri Hirsch & Erin Falconer LEAFtv<\/a><\/p>\n
\nThe final panel of the IFB Conference, we\u2019re answering the community\u2019s most controversial question: where is the blogging industry headed? Hear what today\u2019s experts think about blogging\u2019s future path and what bloggers can do to prepare for the next digital wave.<\/em><\/p>\n
\nAndrea Derricks, L2 Think Tank<\/a>, @L2_ThinkTank
\nDan Meehan, PadSquad<\/a> @PadSquadMedia<\/a>
\nJake Gallagher, GQ Eye<\/a> & Esquire.com<\/a>, @Wax_Wane
\nLiz Cherkasova, Late Afternoon<\/a> @LateAfternoon<\/a>
\nReesa Lake, Digital Brand Architects<\/a>
\nMattias Swenson, BlogLovin<\/a>, @BlogLovin<\/a><\/p>\n
\nLet's be real – there is no better way to celebrate a full-day of blogging brainpower than mixing and mingling with your fellow IFBCON attendees. Find out all the details about the official after-party here<\/a> or by following @whotelsnyc<\/a><\/strong>.<\/em><\/em><\/p>\nDay Two, February 7, 2013<\/h4>\n
\nLearn the tips and tricks on how to take the best photos and make your outfit photos stand out. Blurry, plain blog photos will be a thing of the past after taking this workshop.
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\nHow can you protect your blog content in today's digital landscape? From videos to photos to editorial copy, take the right steps to ensure your content is used appropriately.<\/em>
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\nImagine, making money off every photo and blog post you create and share. Now you can turn your blog's digital space into a money-making platform.<\/em><\/p>\n
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\nTalk about a blogging business do! Discover the new ways (outside of ads and affiliates) that you can bring more money into your blog with the good folks at Shop My Label who will show you how it's done.<\/p>\n
\nEveryone is talking about mobile but what can you, the fashion blogger, do to push your content to your mobile readers? Learn how to build better designs and adapt your blog content for mobile devices and get more from those readers.<\/em><\/p>\n
\nWe\u2019re answering the community\u2019s most controversial question: where is the blogging industry headed? Hear what today\u2019s experts think about blogging\u2019s future path and what bloggers can do to prepare for the next digital wave.<\/em><\/p>\n
\n<\/strong>The final panel of the IFB Conference, Erika Miller, who has consulted for Elle.com and Refinery29 will give tips and tricks on how you can build traffic to your blog.<\/em><\/p>\n