{"id":138325,"date":"2016-01-08T12:56:32","date_gmt":"2016-01-08T20:56:32","guid":{"rendered":"https:\/\/heartifb.com\/?p=138325"},"modified":"2024-02-14T01:39:28","modified_gmt":"2024-02-14T09:39:28","slug":"first-fashion-younow-star","status":"publish","type":"post","link":"https:\/\/heartifb.com\/first-fashion-younow-star\/","title":{"rendered":"Will You Be the First Fashion YouNow Star?"},"content":{"rendered":"

\"younow<\/p>\n

I recently discovered YouNow through my 15-year-old son (@jettlifejoel<\/a>, I beg you in advance to pardon his language). What exactly are kids doing on there, I asked? Nothing, he responded. Just being stupid\u00a0and chatting with\u00a0commenters. It seemed vacuous and terrifying.<\/p>\n

But\u00a0the more I learned, the more interested I became.<\/p>\n

YouNow is\u00a0like watching a live, streaming selfie.<\/strong> Millions of users create 50,000 hours of content per day. You can broadcast yourself\u00a0at any time, and viewers can\u00a0comment and ask questions in real time. It's currently overrun almost exclusively by bored Millennials, but\u00a0it\u00a0seems inevitable\u00a0that the network has the potential to expand beyond\u00a0the teen heartthrob\u00a0genre.<\/p>\n

The “guesting” function is what really made me think this was something I\u2014and other bloggers\u2014would use.\u00a0When\u00a0someone guests, the window\u00a0turns into a split screen, and viewers\u00a0can see the original broadcaster\u00a0with\u00a0their guest side by side. They can chat together, or answer viewer's questions. It immediately seemed like a great way to conduct interviews with\u00a0designers, boutique owners, stylists, etc.<\/p>\n

A quick perusal\u00a0of the\u00a0#makeup<\/a>\u00a0and #fashion<\/a>\u00a0hashtags makes it clear there is tons of room for new voices (and faces). The trick may be to find an engaging way to present fashion topics to a YouNow audience. Getting dressed live is tricky\u2014but I can imagine broadcasting a styling session between a stylist and his or her client, or a shopping expedition.<\/p>\n

A\u00a0Slate article<\/a>\u00a0describes YouNow's\u00a0unique appeal.<\/p>\n

… YouNow broadcasts compete for the attention of the entire social network through a roiling leaderboard tacked to the side of the screen. When a Periscope user stops streaming, the screen goes black. When a YouNower signs off, her viewers are instantly pitched into a new stream, where a different broadcaster is challenged to charm the newcomers into sticking around.<\/p><\/blockquote>\n

Nearly three-quarters of the network's users are between 13 and 24 years old, and they broadcast more than 100 million sessions per month, 150,000 per day. It already has its first “stars.” Many, like @bruhitszach<\/a>,\u00a0have dropped out of high school to reap the\u00a0monetary rewards of their\u00a0YouNow stardom (users pay broadcasters by using real money to buy “bars” that go into virtual tip jars or become virtual gifts like a big thumbs up or heart-shaped fan mail).<\/p>\n

Who will be the first breakout fashion YouNow star? The possibilities for style\u00a0bloggers on the network are endless and untapped.<\/p>\n

Are you on YouNow? Will you try it? We'd love to hear all about it!<\/h3>\n","protected":false},"excerpt":{"rendered":"

I recently discovered YouNow through my 15-year-old son (@jettlifejoel, I beg you in advance to pardon his language). What exactly are kids doing on there, I asked? Nothing, he responded. Just being stupid\u00a0and chatting with\u00a0commenters. It seemed vacuous and terrifying. But\u00a0the more I learned, the more interested I became. YouNow is\u00a0like watching a live, streaming […]<\/p>\n","protected":false},"author":55224,"featured_media":179121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[7376],"tags":[],"class_list":["post-138325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"\nWill You Be the First Fashion YouNow Star? - IFB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heartifb.com\/first-fashion-younow-star\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will You Be the First Fashion YouNow Star? - IFB\" \/>\n<meta property=\"og:description\" content=\"I recently discovered YouNow through my 15-year-old son (@jettlifejoel, I beg you in advance to pardon his language). 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