{"id":129524,"date":"2013-07-10T15:00:23","date_gmt":"2013-07-10T22:00:23","guid":{"rendered":"https:\/\/heartifb.com\/?p=129524"},"modified":"2024-02-14T05:35:25","modified_gmt":"2024-02-14T13:35:25","slug":"6-ways-to-figure-out-your-blogs-brand-essence","status":"publish","type":"post","link":"https:\/\/heartifb.com\/6-ways-to-figure-out-your-blogs-brand-essence\/","title":{"rendered":"6 Ways to Figure Out Your Blog’s Brand Essence"},"content":{"rendered":"

\"girlA brand essence isn't something that is easy to communicate – instead, it's a few words (the fewer the better), that communicates the feeling that your brand evokes. Unlike your visual identity, or a tagline, your brand essence is the intangible, often ephemeral or instinctual response that your audience experiences when they engage with your brand. For bloggers, the pursuit of defining a brand essence offers clarity in that illusive, slippery road of figuring out how to communicate your distinct point of view.<\/p>\n

Your brand essence is typically not something shared publicly, and it is often grounded in a long-term vision of where you see your blog going. As an example, Hallmark's brand essence is\u00a0the phrase, Enriching Lives. They use this terminology to guide the choices the company makes, from products to how they treat employees. Guess? sums up their brand essence in three words: wonder, passion and freedom.<\/p>\n

Ready to employ some soul-searching to get to core of your blog essence? Consider the following questions\/exercises and then put what you come up with in the comments!<\/p>\n

1. When someone reads my blog, they feel _______________<\/p>\n

2. Unlike [name of a blog that is different, or similar to yours], my blog is __________________<\/p>\n

3. \u00a0Stick your About Page and a favorite post into a Wordle. Which words have the most emphasis?<\/p>\n

4. If my blog was a clothing brand, the people who would wear it would be ___________________________<\/p>\n

5. What do you stand for? \u00a0What do you stand against? Play around with sentences that start with “In my world __________” or “I believe in _________________” or “I am tired of _____________”<\/p>\n

6.\u00a0Tony Hsieh, Zappos\u2019 CEO, said, \u201cWe\u2019re a service company that just happens to sell shoes.\u201d Try “I'm a __________________ that just happens to blog.”<\/p>\n

Did you uncover anything good? Right now, I'm working with “encouraged,” “championed,” and “roused.” Any thoughts there?<\/strong><\/p>\n

Affiliate Links<\/strong><\/span><\/div>\n
Independent Fashion Bloggers contains advertising and affiliate marketing links. this means that we may get commission on sales of the products that are linked to in posts on the site or in our affiliated social media accounts. We want you to know that if you follow a link and make a purchase from an affiliate site, then we will make a commission from that purchase. sponsors, brand collaborations and affiliates make this blog possible, but opinions are all our own.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

A brand essence isn’t something that is easy to communicate – instead, it’s a few words (the fewer the better), that communicates the feeling that your brand evokes. Unlike your visual identity, or a tagline, your brand essence is the intangible, often ephemeral or instinctual response that your audience experiences when they engage with your […]<\/p>\n","protected":false},"author":41516,"featured_media":178106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[7377],"tags":[],"class_list":["post-129524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding"],"yoast_head":"\n6 Ways to Figure Out Your Blog's Brand Essence - IFB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heartifb.com\/6-ways-to-figure-out-your-blogs-brand-essence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Ways to Figure Out Your Blog's Brand Essence - IFB\" \/>\n<meta property=\"og:description\" content=\"A brand essence isn't something that is easy to communicate – instead, it's a few words (the fewer the better), that communicates the feeling that your brand evokes. 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