{"id":21699,"date":"2017-10-23T11:59:16","date_gmt":"2017-10-23T18:59:16","guid":{"rendered":"https:\/\/heartifb.com\/?p=21699"},"modified":"2024-02-15T02:44:52","modified_gmt":"2024-02-15T10:44:52","slug":"australian-fashion-bloggers","status":"publish","type":"post","link":"https:\/\/heartifb.com\/australian-fashion-bloggers\/","title":{"rendered":"Top 10 Australian Fashion Bloggers and Influencers 2024"},"content":{"rendered":"
We\u2019ve rounded up the top Australian Fashion Bloggers and Influencers of 2024 here on the IFB!<\/strong><\/p>\n Oh, Australia. If the Aussies know one thing about online marketing, it\u2019s the power of fashion bloggers and digital influencers.<\/p>\n If us North Americans ladies aspire to be chic like French girls, then we strive to be carefree like the babes from \u201cDown Under\u201d. And while Aussies ladies sure know how to rock a bikini and a tan, they are also a ridiculously creative bunch. With a thriving fashion industry, that has launched more than a few globally-renowned brands (Sass & Bide? Zimmermann? Dion Lee, anyone?), it\u2019s no wonder that Australia is home to a number of topnotch fashion bloggers and digital influencers.<\/p>\n And as Australia\u2019s summer approaches, IFB has rounded up the top 10 Australian fashion bloggers and influencers of 2017. These ladies do an excellent job of producing solid content (remember, content is king<\/a>!), while owning their social media accounts (Instagram = Life, for Aussie bloggers and influencers). Keep reading if you\u2019re interested in learning what these ladies are doing right, when it comes to marketing themselves and their brands online.<\/p>\n Sara Donaldson of Harper & Harley is one of Australia\u2019s pioneering style bloggers.<\/p>\n She launched Harper & Harley in 2008, and is an expert in the field of blogging and social media. Wondering how she stayed relevant and succeeded as a blogger, throughout the past decade? Donaldson figured out early on that it was important to find your niche market within fashion blogging \u2013 and own it.<\/p>\n While the world of fashion blogging became more and more saturated, she successfully marketed herself as minimalist fashion blogger and influencer. She made Harper & Harley the destination for timeless wardrobe inspiration. Her minimalistic aesthetic boasts a healthy dose of European-inspired trends, while still conveying that Australian carefree attitude.<\/p>\n Instagram: @harperandharley<\/a><\/p>\n Have a Blogger blog? Considering switching over to WordPress or Squarespace? You might be better off sticking with Blogger (especially since we\u2019ve got lots of SEO tips for Blogger blogs<\/a>!)<\/p>\n Kaitlyn Ham of Modern Legacy runs her blog on Google\u2019s publishing platform, Blogger a.k.a. Blogspot (as does Australian Youtube sensation, Chloe Morello<\/a>). And If you\u2019re looking for inspiration as to what you can do with Blogger as your CMS, look no further than Modern Legacy. The layout is clean and elegant, and the site is easy to navigate. It just goes to show if something isn\u2019t broken, don\u2019t fix it.<\/p>\n Hats off to Ham, for running a sleek blog with Blogger.<\/p>\n Instagram: @kaity_modern<\/a><\/p>\n Getting your twin (or sister, or cousin<\/a>) involved with your blog might be the key to fashion blogging and influencer success. Take it from Danielle and Nicole Benton of When Words Fail. After all, it\u2019s only a logical solution when the work can be evenly split between two people.<\/p>\n Regardless, everyone appreciates seeing double the outfits of the day on their Instagram. Be sure to follow them on social media<\/a> as well, for double the trouble!<\/p>\n Instagram: @whenwordsfail_<\/a><\/p>\n Nadia Bartel is a stylist, blogger, Youtuber, mother and all-round multitasker.<\/p>\n We know, we know. It might seem to be a bit of a juggling act, balancing so much work. But if you\u2019re looking to be an influencer in 2017, it\u2019s important to have a following on a variety of platforms<\/a>. As Millennials move away from reading blogs \u2013 and become more interested in watching videos and listening to podcasts \u2013 fashion bloggers need to find a way to diversify their brands. By branching out into Youtube and successfully managing her social media accounts, Bartel is racing down the right track.<\/p>\n Instagram: @nadiabartel<\/a><\/p>\n Take one quick scroll through Jasmin Howell's Instagram account. You probably can't help but be blown away by the amount of personality she injects into her images. Howell also knows a thing or two about brand diversification.<\/p>\n Therefore, it's no surprise she's recently launched a skincare line, Santorini Skin, and regularly collaborates with big name brands like Uniqlo, Veuve Clicquot and Kate Spade.<\/p>\n Instagram: @friendinfashion<\/a><\/p>\n While we agree that it\u2019s important to own your niche, we also think it\u2019s equally important to incorporate your passions into your blog\u2019s brand.<\/p>\n There\u2019s nothing wrong with being a mum-blogger, chef-blogger or photographer-blogger \u2013 like Amanda Shadforth. Shadforth falls under the \u201cphotographer-blogger\u201d category. She has no issues mixing the world of photography with honing her status as one of Austrialia's most respected digital influencer. Her love and expertise of photography, creative direction and style allows her to create unique content for her fashion blog, and stand out from the rest of the crowd.<\/p>\n Instagram: @OracleFox<\/p>\n Looking for some bikini and beachwear inspiration? Then look no further than A Bikini A Day, by Natasha Oakley and Devin Brugman.<\/p>\n Oakley and Brugman stay on top of swimwear trends and styles, making their blog an excellent place to start if you're looking for swimwear inspiration.<\/p>\n Instagram: @abikiniaday<\/a> @tashoakley<\/a> @devinbrugman<\/a><\/p>\n If fashion blogging is your side hustle (i.e. you way of making “passive” income), you might want to consider making it a primary priority – especially if you're passionate about it.<\/p>\n Take\u00a0Margaret Zhang, for example. This Australian-Chinese beauty is the brains behind Shine by Three, an incredibly chic and sophisticated fashion blog. Even though she started blogging while studying law, Zhang has managed to build up an incredibly influential online brand. She is now based in NYC and works as a photographer, director, stylist and writer. Global brands like\u00a0UNIQLO, Swarovski, Clinique, Lexus, Swisse, Matches and Louis Vuitton, have been lining up to work with her. Way to turn a creative outlet into a full-blown career.<\/p>\n Instagram: @margaret__zhang<\/a><\/p>\n It's impossible to do a round up of Australian fashion bloggers, without including\u00a0Gary Pepper Girl's Nicole Warne.<\/p>\n Having been in the business of fashion blogging since 2009, Warne has seen many blogging trends come and go. Therefore, she has remained true to her Gary Pepper Girl brand and, throughout the years, her authenticity has secured her over 2.3 million followers. Just goes to show quality content + getting into the game early + authenticity = the key of digital influencer success. Keep your ears pealed and your nose to the grind – and you do can be a successful influencer with a solid online brand, like Nicole Warne.<\/p>\n<\/h2>\n
Top 10 Australian Fashion Bloggers and Influencers of 2024<\/h2>\n
Sara Donaldson, Harper & Harley<\/a> \u2013 Own Your Niche Market<\/h3>\n
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Kaitlyn Ham, Modern Legacy<\/a> \u2013 Blogger is Still Relevant<\/h3>\n
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Danielle & Nicole Benton, When Words Fail<\/a> \u2013 Team Up!<\/h3>\n
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Nadia Bartel, Chronicles of Nadia<\/a> \u2013 Multitasking is The Key to Success<\/h3>\n
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Jasmin Howell, Friend in Fashion<\/a> – Showcase Your Personality<\/h3>\n
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Amanda Shadforth, Oracle Fox<\/a> \u2013 Put Your Passions into Your Blog<\/h3>\n
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Natasha Oakley & Devin Brugman, A Bikini A Day – If You've Got It, Flaunt It<\/h3>\n
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Margaret Zhang, Shine by Three – Take Your Side Hustle Seriously<\/h3>\n
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Nicole Warne, Gary Pepper Girl<\/a> – Be An Original<\/h3>\n
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