{"id":171676,"date":"2018-05-18T11:22:30","date_gmt":"2018-05-18T18:22:30","guid":{"rendered":"https:\/\/heartifb.com\/?p=171676"},"modified":"2024-08-21T04:38:48","modified_gmt":"2024-08-21T11:38:48","slug":"how-to-start-a-fashion-blog-with-instagram","status":"publish","type":"post","link":"https:\/\/heartifb.com\/how-to-start-a-fashion-blog-with-instagram\/","title":{"rendered":"How To Start A Fashion Blog With Instagram: What You Need To Know in 2024"},"content":{"rendered":"

Do you even need a fashion blog to be considered a fashion blogger in 2024?<\/h2>\n

This week, we're diving into how YOU can start a fashion blog with Instagram (i.e. an Insta-blog) – and talking whether or not it's a good idea.<\/p>\n

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Social media has taken the blogging world by storm. Networks that use to complement traditional blogs are turning into full-blown (micro) blogging platforms themselves.<\/p>\n

In the past few years, many fashion bloggers have decided to take their Instagram feeds more seriously than their actual blogs. They're putting more effort\u00a0into capturing, captioning and posting the perfect #ootd photo.<\/p>\n

Digital fashionistas are swapping out the title of “blogger” in favor of “influencer” (or Instagram blogger). With tools like rewardStyle's liketoknow.it,\u00a0and talent agencies devoted to helping influencers land sponsored brand deals, monetizing your Instagram feed is easier than ever.<\/p>\n

Want to increase your rates of engagement on Instagram? And get more followers while you're at it? Check out IFB's Instagram Essentials: 10 Day Course For Fashion Bloggersashion Bloggers!<\/a><\/h2>\n

If you can grow a following from an app on your smartphone, that helps you reach the same goals that running a fashion blog would, then why would you bother with a full-blown blog?<\/p>\n

All of this begs the following questions…<\/p>\n

Is Fashion Blogging Dead?<\/h3>\n

“So is blogging actually dead? No, of course not! Companies and individuals are using content marketing more effectively than ever.” Blog Tyrant<\/em><\/p><\/blockquote>\n

“Blogging what it was 5 years ago is dead. It\u2019s no longer about just posting your weekend recap and daily escapades. Those things are fun and still valuable but it\u2019s increasingly hard to sustain your passion AND business with this model. Not because people aren\u2019t interested . . . but because there are other platforms to do that. If you still love doing that, do it” – The Healthy Maven<\/em><\/p><\/blockquote>\n

“Has the world of influencers and beauty changed [in 2018]? Of course! Does this mean blogs are irrelevant? Of course not! I think that essentially implying people don't have the attention span to read content is a little bit condescending – of course, it's great to get a quick hit of beauty content on social media, but if you're researching whether to buy a product, it's likely you'll be looking to blogs and to longer YouTube reviews.”<\/em> – Jasmine Talks Beauty<\/p><\/blockquote>\n

The general consensus is no, fashion blogging on a whole is not dead.<\/h3>\n

IFB would never recommend for a blogger to quit blogging, in favor of focusing their efforts solely on their Instagram account.<\/p>\n

But there's no doubt about it: it's harder than ever before to make your mark on the web. And this has led bloggers to prioritize managing their social media accounts (i.e. Instagram), instead of focusing on creating fresh content for their blogs.<\/p>\n

Many bloggers have seen huge returns, by making Instagram their main platform for posting beauty product reviews or snaps of their new outfits. While it's a riskier option in the long run, there appears to be a higher rate of success in the short term.<\/p>\n

(Psst! Not confident on Instagram, but still keen to tap into that short term success as a fashion blogger? IFB has more help here…)<\/a><\/p>\n

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Do You Even Need To Start A Blog To Become A Successful Fashion Blogger?<\/h3>\n

Let\u2019s face it: Blogs require a lot of time and effort.<\/p>\n

Fashion bloggers need to style, shoot and edit their photos, which they usually do at online headshot retouching services like Fixthephoto<\/a>, write content, manage their site\u2019s backend, design their layout, implement an SEO strategy \u2013 the list goes on.<\/p>\n

Blogging also requires more equipment (i.e. a computer) and financial resources, something many people who want to get into blogging can't afford.<\/p>\n

Instagram, on the other hand, is a visual platform that makes uploading photos and adding captions quick and easy. And while it\u2019s clear some Instagrammers put huge amounts of effort into their feeds, managing an Insta account is a lot<\/em> less stressful than running a full-on blog.<\/p>\n

Instagram also makes it easier to find and engage with other people on the platform, that share similar interest or niche markets. Instead of actively having to hunt the web for other like-minded bloggers, users can search the photo-sharing network using hashtags.<\/p>\n

And like Google Analytics, Instagram insights give its users detailed knowledge of their audience and engagement rates. Overall, it is the easier option out of the two choices.<\/p>\n

Why on earth would you start a blog, if Instagram is the easier option?<\/h4>\n

Because social media is a rented space. Bloggers own their domain, but Instagrammers don\u2019t own their Instagram.<\/p>\n

Think of it as owning property vs. renting an apartment.<\/p>\n

When you\u2019re a homeowner you can do as you please in your own house, without worrying about being kicked out. When you rent an apartment, you need to follow the landlord\u2019s rules and pay rent. You might not be able to renovate the kitchen to your tastes or have pets without seeking someone else's permission.<\/p>\n

Social media accounts are, essentially, rented space on the web. At the end of the day, influencers are at the mercy of whatever rules Instagram wants to enforce (ex. when Instagram brought in the algorithm and everyone's engagement started dropping).<\/p>\n

That being said, Instagram is very convenient and easy to use – especially if you want to build an audience on the go. It allows its users to manage and upload content from the comforts of a smartphone (i.e. you don't need to be sitting down at a table with a laptop and wifi connection to ensure your audience has fresh content).<\/p>\n

You can literally post pictures and captions on your way to work in the morning. So, while building an “Insta-blog” might be riskier than actually starting a self-hosted blog on the web, there are still a lot of benefits to creating a presence on the platform. Especially if you can't commit time, money, and energy to start your own website.<\/p>\n

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Instagram Vs. Fashion Blogging<\/h3>\n

When You Should Start A Blog First…<\/h4>\n